CASE STUDY LEAD GENERATION – HOMECARE
How A+ Home Care Increased Leads by 125% over 4 months
A+ Home Care is an approved PAS agency specializing in Family/Friend Caregivers. They offer top pay rates, benefits, and the unique opportunity for caregivers to work one-on-one with consumers, providing care for up to 24 hours a day!
Challenge
A+ Home Care approached us with the objective of improving their marketing lead generation. They needed to attract more qualified caregivers by emphasizing their competitive pay rates, comprehensive benefits, and unique opportunity for one-on-one care up to 24 hours a day. Our task was to refine their marketing strategies to boost visibility and engagement, ultimately expanding their caregiver pool to better meet client needs.
Driving new business leads for first time patients needing Home Care.
Drive transfers of unhappy patients already using Home Care Services
Enhance and optimize website for more inquiries and conversion
Solutions
Drive New Business Campaign via eMarketing, Social Media (Facebook, Twitter and Instagram). Also utilized Geo-fencing that targeted Hospitals where messaging was delivered directly to mobile devices asking if In Home Care is Needed Today?
Recruit Quality Care Givers An aggressive video testimonial campaign that spoke directly to “unhappy care givers” working at other bigger agencies. Social media with frequent posts utilizing engaging content and diverse messaging about compensation were key. SEM (paid advertising) was used on Facebook, Twitter and Instagram to drive inquiries.
Results
Curis Digital created the following inertia for increases in busines.
Increase in weekly leads generated
Conversion of those leads to new business
Increase in monthly new Care Giver inquiries
Conversion rate (patients switching service)
At Curis Digital we provide results that we can track and prove:
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Google Business Profile
Increased traffic to the office.
SEO - Organic Traffic
Increased Organic Search Traffic due to our SEO efforts.
Calls
Increased amount of tracked calls to the office from Organic Traffic & Paid Ads.
Social Ads
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Reputation Management
With the increased amount of traffic to the business from various sources, we needed to ensure that visitors perceive a better reputation of the company in search results.
Google Ads
Targeting of different campaigns in Google to attract more clients, hire better caregivers and provide more
opportunities for transfers.
Social Organic
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landed 27% more clients than their prior 4 month period.
Why Curis Digital
Strategy drives everything we do!
Tactics are never generated first but instead formulated only after a deep dive discussion and research is undertaken to understand the nuances, challenges and competitive environment of your business.