Effective Strategies for Home Care Marketing Agencies in Philadelphia
As you expand your home care agency in Philadelphia, it’s important to utilize key strategies to attract and retain clients. At Curis Digital, we’re dedicated to your company’s success through Effective Strategies for Home Care Marketing Agencies in Philadelphia. Here are four key strategies to attract clients and build brand recognition and trust to keep them with you.
Ask for Referrals
Perhaps the most successful strategy for gaining and retaining clients is to ask for referrals. With referrals, you’re not just gaining the benefit of trust in you – you’re also getting the benefit of the potential client’s trust in their friend, colleague, or provider who referred them to you. That gets you past the initial relationship-building hurdles that many new leads slip through. Your best referrals will come from three sources,
- Existing clients
- Healthcare providers
- Competitors
Building relationships with other home care providers is just as important as building relationships with hospitals and other healthcare providers. You’re not always going to be able to take on every potential client who contacts you. Your competitors face the same situations. Perhaps you’re temporarily understaffed. Maybe you don’t have a caregiver with specific expertise or skills for a unique situation. Having a referral connection with other providers demonstrates integrity and community involvement.
Strengthen Your Online Presence
In today’s expanding digital landscape, your online presence is more important than ever.
- Ensure that your website is updated, with fresh and relevant content, and that it is optimized for mobile users.
- Keep your social media content fresh and post engaging content regularly (at least once or twice a week).
- Stay on top of online reviews and treat negative reviews as an opportunity to engage your resolution skills.
Utilize Continuing Education and Training Resources for Staff
Your office staff and caregivers are experts in their field, but expertise can wane over time. Have systems in place to provide ongoing continuing education at every level of your organization. Ensure that content is updated with new research, laws, and regulations.
Engage with Your Community
Be active in your community and collaborate with other businesses for community outreach. Use multiple avenues for your outreach. Monetary donations are always important for keeping community programs active. Encourage your staff to become active as volunteers and provide incentives for them to work directly with you in community outreach programs.
Are You Ready to Bring Your Digital Marketing to the Next Level?
Let Curis Digital help you build and strengthen your presence in Philadelphia. Contact us today to learn more about our Strategies for Home Care Marketing Agencies in Philadelphia.
