CASE STUDY LEAD GENERATION – HOMECARE
How Sarah Care Increased Leads by 125% over 4 months
SaraCare is a full-service In-Home Care Agency that provides a variety of medical related services. Whether due to injury, illness or aging, sometimes older adults need a little extra help, especially at home. SaraCare offers personalized care plans and compassionate caregivers to help seniors live independently in their own home.
Challenge
Sarah Care partnered with Curis Digital to drive a stagnant level of online and offline inquiries from potential clients wanting to utilize their In-Home Care Services coming off of 2 years of haphazard and inconsistent new business coming into the Agency. They needed to urgently address:
Driving new business leads for first time patients needing Home Care
Drive transfers of unhappy patients already using Home Care Services
Enhance and optimize website for more inquiries and conversion
Solutions
Drive New Business Campaign via eMarketing, Social Media (Facebook, Twitter and Instagram). Also utilized Geo-fencing that targeted Hospitals where messaging was delivered directly to mobile devices asking if In Home Care is Needed Today?
Recruit Quality Care Givers An aggressive video testimonial campaign that spoke directly to “unhappy care givers” working at other bigger agencies. Social media with frequent posts utilizing engaging content and diverse messaging about compensation were key. SEM (paid advertising) was used on Facebook, Twitter and Instagram to drive inquiries.
Results
Curis Digital created the following inertia for increases in busines.
Increase in weekly leads generated
Conversion of those leads to new business
Increase in monthly new Care Giver inquiries
Conversion rate (patients switching service)
Finding the “right people” is a problem for all businesses. Doing so with Care Givers who go into America’s homes to care for our precious loved ones is a herculean task.
Over 4 months Curis Digital helped deliver 18 New Care Givers a month avg. = 72 new Quality Care Givers.
Finding those in need of Home Care is a very sensitive and emotional undertaking. Doing so when a loved one is incapacitated or is dying must be done with caring caution.
We focused on hospitals, nursing conferences & healthcare facilities. On-line approach focused on strategic digital messaging through mobile devices, eMarketing channels and via social media video assets.
landed 27% more clients than their prior 4 month period.
Why Curis Digital
Strategy drives everything we do!
Tactics are never generated first but instead formulated only after a deep dive discussion and research is undertaken to understand the nuances, challenges and competitive environment of your business.