Mastering the Delicate Art of Hashtag Frequency
Hashtags are quite the delicate component of inbound marketing. If you use an excess of hashtags in your online content, you will inundate your audience with information that might annoy them to the point that they favor the competition. Use too few hashtags and you might not receive the attention you deserve. The challenge lies in finding the happy medium between these two extremes.
Develop a Hashtag Strategy
Hashtags are added to social media posts to bridge the gap between potential customers and businesses. From Instagram to Twitter and other social media platforms, hashtags play an important role in connecting Philadelphia companies to those who need or desire their services. Though Instagram allows for the use of 30 hashtags per post, it is not in your interest to max out this figure.
Ideally, your posts on Instagram and Twitter will feature 10 or fewer hashtags. If you were to add more than 10 hashtags, they would be viewed as unnecessary information overload. Instead, opt for between four and 10 hashtags in a single post. This sweet spot heightens reader engagement to the point that those who view your social media content are inclined to return to read more of your status updates and other posts, ultimately setting the stage for conversion through the sales funnel.
Focus on User Engagement
User engagement tails off at the point when 10+ hashtags are added to a post. It is interesting to note most people are willing to briefly scan hashtags after the initial four or five yet it is those first groups of hashtags that garner the most attention.
Include the hashtags most relevant to your Philadelphia business, niche, and industry in your first five and you will have done your part to steer online traffic to your website, blog, and additional social media posts. The more relevant your hashtags are, the more likely people will be to continue reading them, and also peruse the rest of your social media content.
Above all, avoid using banned hashtags. If you were to implement a hashtag that has been banned, the post would not appear in searches. Zero in on relevancy from the perspective of your target audience and your tags really will make a meaningful impact.
When in Doubt, Choose Fewer Hashtags
Part of the challenge of inbound marketing is being authentic or at least creating the impression that your business is authentic. If you were to add 10 or more hashtags to your posts, many of your followers and those considering following your business on social media would view your business as inauthentic.
A business that is strictly interested in amassing a large social media following and receiving as much attention as possible is not the type of company Philadelphia residents and companies trust. Carefully select 5-10 hashtags per post, weave them into your content appropriately, and it won’t take long to expand your online followers as well as your bottom line.
Curis Digital has Your Digital Marketing Needs Covered
We have the art of inbound marketing mastered. If you own or manage a business, you will benefit from our services. Contact Curis Digital today to learn more about how we can help. You can reach our inbound marketing team by phone at (215) 396-3307 (Pennsylvania) or (561) 464-6689 (Florida). If you prefer to contact us online, complete our contact form and we will be in touch at our earliest convenience.
